what to wear family photos

What to Wear for Family Photos – A Mom-to-Mom Guide

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Hey mama, let’s talk about something we all stress over. What to wear for family photos. You book the session, get everyone excited, and then suddenly realize… oh no, outfits! If you’ve ever stood in front of your closet panicking, you’re not alone. But don’t worry, I’ve got you. Let’s break it down in a way that makes it simple and stress-free!

mother and daughter during family photos

Start with a Color Palette

Instead of picking one outfit and trying to match everyone to it, start with a general color scheme. Earthy tones and neutrals—like soft grays, warm browns, greens, or creams—always look great outdoors. If you love a little more color, jewel tones like burgundy, mustard, or navy can add richness without clashing. The trick? Coordinate, don’t match! You want a mix of complementary colors that feel natural together.

For example, imagine a fall session in a golden field. You could dress your little one in a rust-colored sweater, your partner in a deep olive jacket, and yourself in a flowy cream dress. Everyone looks effortlessly put together without looking like they’re wearing a uniform!

 

mother and her children at outdoor location as an example of what to wear for family photos

When deciding what to wear for family photos – Think About the Season

Each season has its own vibe, and dressing to match the scenery will make your photos feel even more timeless.

  • Spring & Summer: Light and airy tones—soft blues, sage greens, and delicate florals look dreamy. Think linen dresses, flowy skirts, and lightweight button-ups for the perfect warm-weather look.
  • Fall: Cozy and warm hues—deep reds, burnt orange, and mustard yellow. Add layers like cardigans, scarves, or boots to give your outfits dimension.
  • Winter: Richer colors and layers—deep greens, creamy whites, and soft grays with textures like knits and wool. Think cozy sweaters, stylish coats, and even a cute beanie for added charm.

family of four play at the beach

Comfort is Key—Especially for Kids

Let’s be real—if your little ones aren’t comfy, the whole session can go south fast. So, when deciding what to wear for family photos, choose soft, breathable fabrics, and if it’s chilly, layer up with sweaters or jackets that complement the outfit instead of covering it up completely. And pro tip: let your kids have some input (within reason!). A happy kid = better photos.

If your toddler refuses to wear those adorable shoes you picked out, don’t stress! Barefoot is totally fine in a more relaxed setting like the beach or a grassy field. The goal is for them to feel comfortable so their personalities shine through.

mother and daughter embrace wearing dresses, a beautiful example of what to wear for family photos

The Right Shoes Can Make or Break an Outfit

I know, shoes are easy to overlook! But trust me, they matter. Neutral-colored boots, flats, or simple sneakers work best. Try to avoid athletic shoes with bright colors or giant logos that distract from the overall look. And if your session is at the beach? Barefoot is totally the way to go!

For dads, a nice pair of leather boots or loafers can elevate the look. For moms, ankle boots or classic ballet flats are always a great choice.

kids reading a book at home with dad

Accessorize (But Keep It Simple!)

A cozy scarf, a cute hat, or a delicate necklace can add just the right touch without taking over. If you’re including layers like shawls or cardigans, go for natural textures that add depth without overwhelming the outfit. And if your session includes a picnic or sitting on the ground, bringing along a neutral-colored blanket can make a great prop that blends in seamlessly.

Even small details like a felt hat or a statement earring can add personality without taking away from the overall composition of the photos.

 

family playing at the park wearing complimentary clothing

Where to Shop for the Perfect Outfits When You’re Planning What to Wear for Family Photos

Looking for stylish yet comfortable outfits for your family photos? Here are some of my favorite go-to stores:

  • Zara – Perfect for modern, timeless pieces with a neutral color palette.
  • H&M – Budget-friendly and great for coordinating outfits for the whole family.
  • Joyfolie – If you love feminine, flowy dresses for moms and girls, this is a must-check-out shop!
  • Free People – Ideal for that effortless, bohemian style that looks amazing in outdoor sessions.

mother and son posing for photos at the park. moms wears a dress, a great example of what to wear for family photos

Avoid These Common Outfit Mistakes When Selecting What to Wear for Family Photos

Let’s save you some stress by skipping these right away:
❌ Big logos or cartoon characters—your family’s faces should be the focus, not a giant brand name.
❌ Super bright colors—neon tends to reflect weirdly on the skin in photos.
❌ Matching outfits—coordinating is cute, but looking like a denim-clad family band from the ’90s? Not so much.
❌ Uncomfortable clothes—if you wouldn’t normally wear it, don’t force it for photos. Confidence comes from comfort!

mother and her two kids playing with flowers

What About Mom?

Moms, I know we usually pick out everyone else’s outfits first and then throw on whatever’s left in our closet—but don’t do that! Pick your outfit first. A flowy dress or a comfy sweater with jeans always photographs beautifully. Soft, neutral tones or warm pastels tend to be the most flattering and timeless.

If you’re nursing, consider a dress with easy access or a two-piece outfit. And don’t forget to try everything on ahead of time so you feel confident and comfortable!

family during photography session

Dressing Dads Without the Fuss

Let’s keep it simple—stick to solid or subtly patterned button-ups, sweaters, or henleys. Neutral or earth-toned pants always work, and layering with a jacket or vest can add a polished but natural touch. Just say no to athletic wear or shirts with giant logos!

If dad isn’t big on dressing up, go for a nice fitted t-shirt layered with a casual jacket. Comfort is key, but effort still counts!

Coordinating a Large Family? Here’s How to Make It Work

If you’re planning an extended family session, choosing a cohesive look without being too matchy can feel overwhelming. Here’s a simple strategy when choosing what to wear for family photos: pick three to four complementary colors and mix them throughout the group.

For example, if you’re going for a fall look, one person could wear mustard yellow, another in deep green, and another in burnt orange. Keep patterns minimal and mix in solid colors to avoid looking too busy.

Final Thoughts: Deciding What to Wear for Family Photos? Keep It Fun & Stress-Free

At the end of the day, family photos should feel like YOU. Wear outfits that make you feel good, let the kids have fun, and embrace the little moments. A relaxed, happy family always makes for the best photos—no matter what you wear. Now, go pick out those outfits with confidence, and let’s create some memories!

Need help planning your family session? Let’s chat and make it easy!

 

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